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PhotoArtUSA features digital imagery with professional Canon cameras and lenses, studio strobe equipment and location battery operated strobes.In addition the studio is equipped with cool lights, color correct, no heat, constant fluorescent lighting. Many of our shoots utilize ambient lighting (available light).
Our featured photographer, HR Masters is a world renowned leader in the field of innovative lighting, utilizing all the methods available. Many times he ignores some of the "rules" of lighting to create unique and distinct images. Not having the benefit of formal training, over the last five decades he has evolved an art of lighting not restricted to the "rules". While not always breaking the rules he stays busy bending them, providing the public with a form of photographic art unique to him.
Before each shoot HR meets with the client and discusses the type of image he/she would like. HR then creates a one of a kind lighting setup that will provide the image that the client envisions. The consultations create a partnership between client and photographer.
To further showcase his photographic philosophy the images on this site, excepting 3 with an asterisk, are not digitally enhanced in any way, only cropped. However HR is able to offer full Photoshop services for clients that request it.
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GLOSSARY OF PHOTOGRAPHIC TERMS
STROBES.... These are flash lights that are on stands or in some cases hang from the ceiling.
COOL LIGHTING....New to still photography are color correct fluorescent bulbs that do not generate heat, hence the name.
GICLEE.... Pronounced ZHEE-KLAY, giclee prints are typically produced on professional 8-12 color ink-jet printers.
AMBIENT LIGHT.... The available natural light completely surrounding a subject.
ANGLE OF VIEW.... The area of a scene a lens covers or sees.
APERTURE.... The lens opening that allows more or less light onto the sensor formed by a diaphragm inside the actual lens.
ASPHERICAL LENS.... A lens whose curved surface does not conform to the shape of a sphere.
HOT LIGHTS.... usually incandescent or halogen lamps that generate heat hence the name.
KEY LIGHT.... The main light in a lighting set-up.
FILL LIGHT.... the secondary light in lighting setup, filling the light on the subject removing shadows.
HAIR LIGHT.... Light above the subject placing pleasing light on hair usually in a portrait shoot.
BACK LIGHT.... Lights aimed at the background to eliminate shadows emanating from subject.
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